• Fabio Valenziano


First of all invest in Italy means chose the italian way of life, the #dolcevita, and live in a country with the highest expectation of life in the world. Invest in Italy means live in cities that are overflowing with ancient monuments and treasures, and this – combined with its world-famous art, culture, music, food, and quality goods – gives Italy an unparalleled quality of life, which is the envy of the world. Italy is ranked 1st worldwide for UNESCO World Heritage (over 50 sites). As a result, international tourist arrivals to Italy are nearly 50 million annually, placing Italy 5th among the world’s top destinations. As the 3rd top global country brand relating to ‘experience’, Italy inspires passion and interest the world over in its heritage & culture, tourism and ‘Made in Italy’ goods. The ‘Made in Italy’ factor makes every brand unique and attractive. 

On the economical side Italy is the 3rd largest economy of the Eurozone and the 8th largest in the world, with a GDP of more than 2.1 trillion dollars, bigger than India or Russia. The domestic market offers many opportunities, with a population of more than 60 million and a per capita GDP of 36,000 dollars. The net wealth of Italian households is 8 times their disposable income (a higher ratio than US, Germany and Canada) and their indebtedness remains relatively low (82% of incame).Italy represents a strategic gateway to 500 million consumers across the European Union and to 270 million in northern Africa and the Middle East, and is the main thoroughfare linking southern Europe to central and eastern Europe. 


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